Explore additional information on webcasting in general and Webcast Canada.
|Access Option||Pros and Cons||Recommendation|
|Public Webcast: Anyone can view and viewing is instant since there is no entry form to complete.||
Pro: Access is immediate, which in theory, should maximize viewership.
Con: You get stats on the number and location of viewers, but you won't know who they are.
|Do a public webcast when you have a general audience, need to maximize viewers and detailed measurement is not a priority.|
|Controlled Webcast: Participants must first fill out a registration form before they can access the webcast. A log-out evaluation form can be included.||
Pro: You benefit from having a user database with detailed measurement and data about your viewers.
Con: May act as a deterrent for some people which could reduce viewership.
|Do a controlled webcast when content is directed at a specific target audience and detailed measurement is important.|
|High Security Webcast: Access is limited to people who have a password and have an email address with a specific domain.||
Pro: Webcast participation is limited to people who have been invited.
|Do a high security webcast when content is sensitive and/or not for public consumption.|